Website Design · Conversion Architecture · Authority Positioning
propellerai.io · Growth & Automation Studio for Health, Fitness & Wellness
Bogdan Chugunov is not a supplements entrepreneur. He is a cancer survivor who found, in 2005, that his life was going to change — and chose what it would change into.
After surgery removed his cancer, Bogdan left the employment agency business he had built for years and turned toward natural remedies with the conviction of someone who has felt the stakes personally. In 2014, he flew to New Zealand, met the founders of Manuka Health NZ, and watched them pack the honey himself. He has been their sole US distributor ever since.
Under the Bee Magic and Health Republic brands, Bogdan imports and distributes some of the most potent Manuka honey available in the United States — MGO550 and MGO850 grades — alongside raw Shilajit resin, bio-active propolis extract, and Siberian cedar sap oleoresin. Every product carries a Batch# and a phone number. He answers it.
He has 6,540 LinkedIn followers, a YouTube channel under the name @ManukaHoneyGuru, and podcast appearances that have put his voice in front of tens of thousands of people who want real answers about natural health. The authority is built. The audience is listening.
The website was not there to meet them.
"The training already exists. The website will change how many people it reaches."
— Propeller AI, 2026
Since 2014 — sourced directly from New Zealand
Serving the entire United States, direct to consumer
Every product is personal. Nothing is manufactured at a distance.
Every day Bogdan's story, expertise, and products exist without a professional digital home is a day of authority that does not convert. These are the eight things that were missing. Each one is a quiet, daily cost.
Bogdan has 6,540 LinkedIn followers, a YouTube channel, and podcast appearances. When any of those listeners search his name or his brand, there is no professional website to land on. That audience — already warmed, already curious — has nowhere to go.
Beemagicusa.com serves as a basic store. It does not tell Bogdan's story, explain MGO grading, position his New Zealand sourcing, or give a first-time visitor any reason to trust the brand before they buy. Visitors who are not already sold leave without converting.
Nine-plus years as a US Manuka distributor, direct sourcing trips to New Zealand, a YouTube channel with educational content, podcast appearances — these are the credentials of a genuine category authority. Without a dedicated brand site, they exist in fragments across platforms, never working together.
Bogdan's most powerful message — that 99% of Americans have never tasted real Manuka honey, that big brands blend and mislabel, that the FDA does not verify MGO consistency — is one of the most compelling and educational narratives in the natural supplements space. It exists in YouTube videos and podcasts. It does not exist on a site designed to convert.
A cancer survivor who personally sources and packs the products he believes helped save his life — this is not a brand story. It is a human story. It is the most powerful conversion asset Bee Magic has. It currently lives in one Trustpilot review and in conversations Bogdan has himself.
Customers arriving from search or social are confronted with technical grading terminology — MGO550, MGO850, bio-active — without context. Without educational infrastructure, the products look like any other supplement listing. The premium is invisible.
The customer who needs Bee Magic but is not ready to purchase on first visit is the sale of next week — if there is a system in place. Without email capture, an exit popup, or any retention infrastructure, those visitors leave permanently.
The Digestive Health Protocol. The Immune Support Protocol. Specific, experience-backed combinations that Bogdan has used personally for years. These are extraordinary conversion assets — the kind of authority content that separates a genuine practitioner from a supplement reseller. They are not on the website.
— Eight absences. Each one a daily cost. Every one of them — now addressed.
— The same Bee Magic. Now with a presence that works as hard as the man behind it.
Bogdan Chugunov is not a supplement company. He is a cancer survivor, a sourcing expert, and a category authority who has spent nine years building trust with a specific audience. The site is built to make that human story — the 2005 diagnosis, the 2014 New Zealand trip, the phone number on every label — the central conversion architecture. Visitors do not just see a product. They see the person behind it.
The natural supplements market is crowded with brands making the same promises. The site is designed to position Bee Magic differently — through education. The real vs fake Manuka story, the MGO grading explanation, the Batch# verification system. Visitors who understand what they are buying, buy more, return more, and refer more.
The exit-intent popup, the newsletter subscription, and the email capture architecture are not afterthoughts — they are the infrastructure that keeps Bee Magic present in the life of the customer who discovered the brand today but was not ready to buy. The website works while Bogdan is in New Zealand checking a pack run.
The website is the foundation. The systems that can be built on top — email nurture, client reactivation, AI Front Desk — are the infrastructure that will keep Bee Magic's order volume growing without Bogdan having to chase a single lead manually. This site is the beginning, not the ceiling.
Bee Magic & Health Republic now has a professional digital home for the first time. A complete, conversion-optimised site built to receive visitors arriving from LinkedIn, YouTube, podcasts, word of mouth, and organic search — and give each of them a clear, considered next step.
The foundation that makes everything else possible.
The hero opens with the most powerful idea Bee Magic has: a cancer survivor personally sources and controls every jar. New Zealand. No blending. A phone number on the label. The product's credentials are in the first scroll — not buried three pages deep.
The first impression that earns the second scroll.
The 2005 diagnosis. The pivot away from a prior business. The 2014 trip to New Zealand. The quote about preventing mutated cells from converting. These are not marketing bullets — they are human moments that create irreversible trust. They are now the emotional core of the site.
The story that makes every product feel personal.
Manuka Honey MGO500+ Lozenges, Raw Shilajit 50g, Bee Magic MGO550, Bee Magic MGO850, Propolis Extract 30%, Siberian Cedar Sap Oleoresin. Each card carries the potency grade, the harvest year urgency, the original price, and the store link. No ambiguity. Every visitor knows what to do next.
The architecture that meets every buyer at their entry point.
A dedicated section explains what MGO is, why UMF alone is not enough, why calling honey 'Active' is legally prohibited in New Zealand, and why 99% of Americans have never tasted the real thing. This is the most powerful differentiating content in the natural supplements category — it is now a permanent part of the site.
The education that makes every other brand look like a shortcut.
The Digestive Health Protocol (Shilajit + Chaga + Reishi) and the Immune Support Protocol (MGO550/850 + propolis) are now structured, named, and presented as practitioner knowledge from someone with nine years of direct experience. These are extraordinary conversion assets — and they now work for the brand around the clock.
The right information, in the right structure, earning trust before the sale.
6,540 LinkedIn followers. Podcast appearances on Project Fitness with Chris, Episode 108. The YouTube channel @ManukaHoneyGuru. A Trustpilot review. A branded video placeholder ready for Bogdan's exact video ID. These signals are placed at the point in the site where a visitor is weighing whether to trust — not in a footer no one reaches.
The right words, in the right place, at the right time.
"Call the number on our label. Talk to a human. Check the Batch#." This is Bee Magic's most extraordinary differentiator — and it is built into the site architecture, not mentioned once and forgotten. The Batch# verification system is referenced in the hero, the product section, and the education section.
The promise that no competitor in this category can make and keep.
An exit-intent popup offering 10% off the first order and a Free Manuka Honey Guide. A footer newsletter subscribe for protocols, batch updates, and harvest notes. Every visitor who is not ready to buy today is not lost — they are retained.
The system that closes next week's sales today.
2024 harvest copy, limited batch language, and small-run urgency are built into every product card. Scarcity is not a promotional overlay — it is part of the product description. The visitor who is interested but undecided is given a clear reason to act now.
The pressure that converts curiosity into purchase.
What is MGO. How to verify a Batch#. The difference between Bee Magic and supermarket Manuka. Shipping and returns. All four answers are written, complete, and placed in an accordion that links back to the direct contact promise. The FAQ does not hedge. It closes.
The transparency that removes the last objection.
The entire site is mobile-first — sticky navigation with a hamburger drawer, full-width CTAs, horizontally scrolling trust badges, single-column product grid, responsive founder timeline, and an exit popup that respects the 20-second session minimum on mobile. The visitor arriving from Bogdan's LinkedIn on their phone has the same experience as the visitor on a desktop.
The platform where most of Bogdan's audience will arrive.
This is Bee Magic & Health Republic's professional website — built, live, and ready to launch. Walk through every section. The founder story that had no home. The MGO education that was locked in YouTube videos. The protocols. The product grid. The exit popup. This is what Bee Magic looks like when its digital presence matches the work behind it.
Built by Propeller AI · Delivered in days · Yours to launch
Photography and imagery shown on the preview site are for layout and concept purposes only. All contact details, prices, and statistics are illustrative placeholders — final content will be updated with information provided by Bee Magic & Health Republic before launch.
Propeller AI does not work with restaurants, law firms, or generalist brands. Health, wellness, and fitness is the only space we operate in — which means every design decision, every conversion mechanism, and every system we build is informed by how this specific audience thinks, searches, and builds trust. Bee Magic's customers are not generic consumers. They are educated, sceptical, and looking for reasons to believe. We know how to give them those reasons.
Every section of the Bee Magic site was built around one question: what does a person who has heard Bogdan on a podcast, or found him through a LinkedIn post, or arrived from a YouTube search need to see, feel, and understand to place their first order? Beautiful is not enough. Every element earns its place.
The founder section placement. The MGO education architecture. The Batch# verification thread running through three sections. The exit popup timing. The urgency copy on each product card. None of these are afterthoughts — they are engineered from the first section to the last to close the gap between a curious visitor and a first-time buyer.
Design, copy strategy, development, and growth systems — delivered as one coherent package. One point of contact. One clear deliverable. Timelines always agreed in advance and always honoured. Bogdan does not need to coordinate between a designer, a copywriter, and a developer. He needs one studio that does all of it.
— The discipline that makes the difference visible.
The site is already built. The only thing standing between Bee Magic and a professional digital presence is one conversation.
Open the live design and walk through every section. This is not a mockup — it is a working demonstration of what Bee Magic's digital presence can be.
Open Preview →30 minutes to walk through the proposal together, answer every question, and agree on scope and timeline. No commitment required.
Book a Call →Once scope is confirmed and deposit received, work begins inside 48 hours. The complete site is delivered within the agreed timeline — always.
"Every week without this website is a week of sales, credibility, and reach that never happen. The site is ready. The question is when to launch it."
— The proposal closes here. The work begins next.